National Railroad Passenger Corporation
60 Massachusetts Avenue NE
Washington, DC 20002
FOR IMMEDIATE RELEASE
Karina Romero, Amtrak (202) 906-3860
Kathie Gordon, The History Channel (212) 210-1320
Steve Feder, Corporate Image Media (212) 527-7595
November 6, 2007
WASHINGTON, DC & NEW YORK – Amtrak and The History Channel are teaming up to promote the upcoming special "1968 with Tom Brokaw" with the first-ever train wrap of an Acela Express train. Beginning November 12th and continuing through December 9th, one Acela Express will travel along the Northeast Corridor bearing historical images from the year 1968.
The promotion includes an exterior wrap of the train as well as interior signage promoting the special on The History Channel. The exterior wrap, made of vinyl, will appear on both sides of the two locomotives and six cars of the train. The wrap, while clearly visible from the outside, will not impede the view out the train's windows. The interior signage will include advertising posters (illuminated and non-illuminated) plus LED Message Boards throughout the train.
Traveling between Washington, DC, New York and Boston, Acela Express is Amtrak's premiere service. Ridership on the service topped 3.1 million in fiscal year 2007, an increase of 20 percent over the previous fiscal year. This is the first time an Acela Express train has been wrapped for a promotion.
The History Channel two-hour television event "1968 with Tom Brokaw" is a fast-paced, evocative special exploring the significance of that turbulent — and pivotal — year and the ways it continues to affect the American landscape. Offering multiple perspectives — and with insight from people both famous and not — the special, guided throughout by Tom Brokaw, explores a year that forever changed politics, race relations and our culture. It premieres Sunday, December 9th at 9 p.m. on The History Channel.
The 1968 Acela Express promotion was the brainchild of Steve Feder, President of New York's Corporate Image Media, which represents Amtrak in marketing train wrap promotions. Corporate Image Media worked in conjunction with The History Channel media agency Horizon Media to bring the project to fruition.
Said Chris Moseley, Senior Vice President, Marketing, The History Channel, "Opportunities like this exciting Acela promotion for '1968 with Tom Brokaw' help us to dimensionalize history to make it more active, entertaining and immediate. We asked Horizon Media to partner with us on creative ways to connect with consumers for this major programming event on The History Channel. The Acela Express is all about making great connections for people. And that's what The History Channel is doing. It's contemporary, it's exciting and — you can't take your eyes off of it."
"In order to bring an iconic program like '1968 with Tom Brokaw' to life for The History Channel," stated Holly Sokoloff, media planning supervisor at Horizon Media, New York, "we sought out a vehicle that could showcase the essence of the program on a grand scale. We're thrilled to be a part of this innovative marketing campaign that uses a traditional medium in such a new and exciting way."
"Working with The History Channel to promote '1968 with Tom Brokaw' was the perfect opportunity for Amtrak to wrap an Acela Express train for the first time," said Cliff Black, Chief of Corporate Communications for Amtrak. "With the strong historical significance of train travel in the U.S., it seems apropos that The History Channel would use Acela Express as a part of their marketing efforts."
Photo opportunities for media for the inaugural run of the 1968 Acela Express are scheduled for Monday, November 12th in Washington, DC and New York. The Washington event is scheduled to begin at 7:30 a.m., just prior to the departure of the train at 8 a.m. The New York event will begin at 10:30 a.m., just prior to the train's scheduled arrival at 10:45 a.m. Members of the media interested in attending either event and/or riding the train from Washington, DC to New York should contact Karina Romero of Amtrak at (202) 906-3860.
Amtrak provides intercity passenger rail service to more than 500 destinations in 46 states on a 21,000-mile route system. For schedules, fares and information, passengers may call 800-USA-RAIL or visit Amtrak.com.
The History Channel is a leading cable television network featuring compelling original, non-fiction specials and series that bring history to life in a powerful and entertaining manner across multiple platforms. The network provides an inviting place where people experience history in new and exciting ways enabling them to connect their lives today to the great lives and events of the past that provide a blueprint for the future. The History Channel has earned four Peabody Awards, three Primetime Emmy Awards, 10 News & Documentary Emmy Awards and received the prestigious Governor's Award from the Academy of Television Arts & Science for the network's Save Our History campaign dedicated to historic preservation and history education. The History Channel reaches more than 95 million Nielsen subscribers. The website is located at www.History.com. For information and photography please visit the web at www.historychannelpress.com.
Founded in 1989, Horizon Media, Inc. is the largest U.S. independent media services company. Dedicated to helping clients sell products and build brands through insightful marketing counsel, media-neutral strategic planning and effective negotiation and placement, Horizon's exceptional holistic approach to brand marketing and development has resulted in estimated billings of $1.8 billion and established the company as the fastest growing agency in the industry. Headquartered in New York City with a full service office in Los Angeles, Horizon also has offices in Orlando, Atlanta, and Amsterdam, Netherlands. Horizon is also the founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit the company's website at www.horizonmedia.com.
Corporate Image Media is an Out-of-Home Media Company with exclusive display advertising on board Amtrak's four Northeast Corridor services, including Amtrak's high-speed Acela Express trains. Corporate Image Media markets poster displays, (both non-illuminated and illuminated) on board plus moveable LED Messages. Corporate Image Media also markets poster displays in Amtrak's Club Acela First Class Lounges at station stops in Washington, DC, Philadelphia, New York and Boston. Its airline club division, markets poster display advertising in airline executive clubs at major U.S. airports nationwide. For further information visit Corporate Image Media at www.corporateimagemedia.com or contact Steve Feder: (212) 527-7595.